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A Mysterious Collector’s Drive to Understand What Makes a Brand: Inside an Exclusive Bugatti

This is a 2008 Bugatti Veyron. Some cars you buy just for fun and others are for an investment, this car is just for fun. In the last two weeks I’ve put about 600 miles on it. I daily drive all my cars. My routine whenever I get a new car is to try to understand the car. So I drive it all the time until I really get a feel for it. Then I’ll get tired of it and try another one. This cycle lasts typically about two weeks. After that I will start to change things on the car: the color, the interior, pretty much everything. I enjoy the experience of it, but I also want to master the maker and the brand. I’m thinking for the next one, I want to get a Chiron, but before I spend that much money I want to fully grasp what a Bugatti really is.



It’s a boss of a car.

My first supercar was a Ferrari F430 that I bought about 5-10 years ago. Pretty much all of my cars are Ferraris. They really capture my imagination, especially the modern ones. I also have a Lamborghini, a McLaren, pretty much all of the exotics. When I was young, these cars were my first love. My thing is always the look. That’s always what appealed to me at first. Over time, I've gotten to the point where I own so many of these car that I want to know what's underneath, where the speed comes from and how they deliver it. The previous owner made some modifications to this car, a super sport suspension and then he put on some new wheels. We are planning to change the wheels, maybe something by Enkei.


To be honest with you, at first even when I bought this car, I didn’t really like the look of it. It was more about the status. I think for any car guy, you just have to have a Bugatti. But the more I look at it and compare it to my other supercars, the more I like it. This one has a more dominant feeling. It’s a boss of a car.

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